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3h ago

CAA Warns OpenAI’s Sora Puts Clients at ‘Significant Risk’ as App Tops 1 Million Downloads

OpenAI plans granular rights controls with revenue sharing to govern character use on Sora.

OpenAI is ‘burning through cash’ as use of Sora surges
The Hollywood sign is seen in Hollywood, Los Angeles, California, U.S. October 19, 2017. REUTERS/Lucy Nicholson
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Overview

  • Creative Artists Agency said Sora exposes clients and their intellectual property to significant risk and demanded control, permission and compensation for any use.
  • Sam Altman said OpenAI will add tighter, rightsholder-level controls over character generation and begin testing revenue-sharing for those who permit use, acknowledging enforcement gaps.
  • Disney has opted out of Sora, the Motion Picture Association urged immediate action to curb infringing videos, and WME instructed that its clients be opted out of the latest update.
  • Sora surpassed 1 million downloads in under five days despite being invite-only on iOS in the U.S. and Canada, with OpenAI working on fixes for overmoderation as usage surges.
  • Viral Sora clips using real likenesses have drawn creator backlash, with Jake Paul threatening lawsuits over misleading deepfakes circulating on social platforms.