Overview

• Creative Artists Agency said Sora exposes its clients and their intellectual property to significant risk and reaffirmed that control, permission for use, and compensation are fundamental rights.
• CAA stated it is engaging with intellectual property businesses, creative guilds and unions, and policymakers to address AI-related harms beyond the entertainment sector.
• OpenAI CEO Sam Altman said the company will introduce controls for rightsholders to dictate how characters are used in Sora and plans to share revenue with those who allow such use.
• Reuters reports at least one major studio, Disney, has opted out of having its material appear in the app, and The Hollywood Reporter notes WME told OpenAI to opt out all of its clients.
• Sora launched in September as a standalone app in the U.S. and Canada that generates short, social-style videos, accelerating adoption and intensifying copyright and safety concerns.