Overview

• Creative Artists Agency warned Sora exposes clients and their intellectual property to significant risk and said control, permission for use, and compensation are fundamental rights.
• Sora surpassed 1 million downloads in fewer than five days despite invite-only access and an iOS-only launch in the United States and Canada, according to Sora head Bill Peebles.
• OpenAI says it will roll out tools letting rights holders dictate how characters are used in Sora and will pilot sharing revenue with those who opt in, with further cameo restrictions and moderation adjustments underway.
• Entertainment groups escalated pushback as the Motion Picture Association urged immediate action, WME told OpenAI to opt out all of its clients from Sora’s latest update, and Disney was reported to have opted out of having its material appear.
• Controversial generations have included copyrighted characters and deepfakes of deceased figures, prompting pleas from Zelda Williams to stop AI videos of her father and raising concerns about watermark removal and enforcement gaps.