Overview

• Creative Artists Agency said Sora exposes its clients and their intellectual property to significant risk, stressing that control, permission for use, and compensation are fundamental rights.
• OpenAI CEO Sam Altman said rights holders will get granular controls over character generation and that the company will test sharing revenue with those who allow such uses, acknowledging that some improper outputs may still slip through.
• WME has notified OpenAI that all of its clients are opted out of the latest Sora update, and the Motion Picture Association told OpenAI it remains the company’s responsibility to prevent infringement on the service.
• People familiar with the matter told Reuters that Disney has opted out of having its material appear in Sora, reflecting growing studio resistance to the app’s current approach.
• Sora 2, launched Sept. 30 as an invite‑only, TikTok‑style app, has rapidly grown and surfaced troubling deepfakes and misleading clips, prompting concerns about creators’ rights, misinformation, and the limits of current watermarking and safeguards.