Overview

• Béziers launched a recycling campaign featuring an image of Vladimir Putin, Kim Jong-Un, and Ali Khamenei alongside the slogan 'Don’t forget to sort your waste.'
• The campaign, displayed on city buses and shared on social media, has drawn both criticism and praise for its bold approach.
• Mayor Robert Ménard defended the campaign, calling it 'in the spirit of Charlie,' and justified labeling the leaders as 'waste' to spark conversations about recycling.
• Critics accused the campaign of being offensive and unnecessarily provocative, while supporters lauded its audacity and humor.
• This is not the first controversial campaign under Ménard, who has a history of using polarizing messaging to draw attention to local initiatives.