BYU’s First Jewish Quarterback Signs NIL Deal with Manischewitz

Jake Retzlaff, the only Jewish starting quarterback in Division I, partners with the iconic kosher food brand to celebrate cultural heritage and athletic achievement.

• Jake Retzlaff, BYU's first Jewish quarterback, has signed an NIL sponsorship deal with Manischewitz, marking the brand's first-ever partnership with an athlete.
• The deal includes limited-edition matzo boxes featuring Retzlaff's likeness, likened to a Jewish equivalent of the iconic Wheaties box.
• Retzlaff, nicknamed 'BYJew,' has embraced his Jewish identity at BYU, leading public menorah lightings and sharing Jewish traditions with teammates.
• The junior quarterback has led BYU to a 10-2 record this season, throwing for 2,796 yards, 20 touchdowns, and rushing for 388 yards.
• The partnership highlights Retzlaff’s cultural pride and aims to celebrate Jewish heritage through social media content and community engagement.

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