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ByteDance Pledges New Safeguards for Seedance 2.0 After Disney, Paramount Cease-and-Desist

The TikTok owner promises tighter guardrails following accusations of unauthorized use of copyrighted characters, celebrity likenesses.

Overview

  • ByteDance said it respects intellectual property and will strengthen Seedance 2.0 safeguards to curb unauthorized use, but it did not detail specific fixes.
  • Disney’s cease-and-desist alleges Seedance was pre‑packaged with a pirated library of Marvel and Star Wars characters, citing examples like Spider-Man, Darth Vader and Grogu.
  • Paramount Skydance sent its own legal notice accusing ByteDance of blatant infringement across franchises including South Park, Star Trek and The Godfather, also naming the Seedream image tool.
  • The Motion Picture Association demanded ByteDance immediately cease infringing activity, while SAG-AFTRA condemned unauthorized use of members’ voices and likenesses.
  • Seedance 2.0 remains a limited rollout in China generating roughly 15-second clips, has produced viral celebrity deepfakes such as a Tom CruiseBrad Pitt fight, and operates with undisclosed training data as ByteDance pauses some real-person upload features; Japan has opened a copyright inquiry.