Overview
- PineDrama is available now on iOS and Android in the United States and Brazil as a standalone app from TikTok’s parent company.
- The service features vertical microseries with roughly 60‑second episodes across genres such as romance and thriller, plus viewing history, favorites and in-episode comments.
- At launch the app is free to download and watch without ads, with reports noting that its monetization approach could evolve.
- The move puts ByteDance into direct competition with established microdrama platforms including DramaBox and ReelShort, which commonly rely on paid models.
- The rollout follows TikTok’s 2025 ‘Minis’ experiment, and industry estimates for the category range from about $1.3 billion in U.S. spend in 2025 to as high as $26 billion annually by 2030, depending on the source.