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BYD’s January Sales Fall 30% as Tesla’s Europe Slump Deepens

Policy shifts plus intensifying Chinese competition are reshaping demand across key markets.

Overview

  • BYD sold 210,051 vehicles in January, down 30.1% year over year, its fifth consecutive monthly decline, with battery‑electric sales off 33.6% and plug‑in hybrids down 28.5%.
  • Production fell 29.1% to 232,358 units, and the company has guided 2026 overseas shipments to about 1.3 million after previously discussing up to 1.6 million, with shares falling on Chinese and Hong Kong exchanges.
  • BYD’s overseas shipments totaled just over 100,000 vehicles in January, underscoring a larger strategic pivot to exports despite volatility in monthly figures.
  • Tesla’s European registrations showed sharp drops in key markets in January, including Norway (−88%), France (−42%) and the Netherlands (−67%), with gains in Spain, Italy, Sweden and Denmark offering a mixed picture.
  • Tesla’s U.S. registrations were an estimated 40,100 in January, down 17% year over year and the fourth straight monthly decline, as Europe overall remains a growth hot spot where EVs surpassed gasoline cars in 2025.