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BYD’s Deep Discounting Drives China’s Electric Vehicle Price War

Chinese authorities summoned major automaker chiefs to warn against destructive price cuts after capacity utilization fell below 50%.

People walk past the Geely booth during a media day for the Auto Shanghai show in Shanghai, China April 23, 2025. REUTERS/Go Nakamura/File Photo
People visit the Great Wall Motor booth at the 41st Thailand International Motor Expo, in Bangkok, Thailand, November 29, 2024. REUTERS/Athit Perawongmetha/File Photo
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The logo of BYD is pictured on an electric car at a dealership in Reze near Nantes, France, March 27, 2025. REUTERS/Stephane Mahe/File Photo

Overview

  • BYD’s aggressive price cuts have boosted its market share but erased US$21.5 billion in market value since late May
  • Regulators convened executives in Beijing last week to urge self-regulation and curb ‘‘rat race competition’’ among EV makers
  • Production capacity utilization in China’s automotive sector dropped to 49.5 percent in 2024, heightening risk of massive industry consolidation
  • Dealership groups in two provinces have shut down under intense pricing pressure, exposing financial strain on smaller players
  • Export ambitions are under threat as the US market remains closed and Japan and Korea signal resistance to Chinese EV imports