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BYD's Aggressive Price Cuts Shake Chinese EV Market

The company slashes prices by up to 34% on 22 models, triggering share price drops and fears of a price war.

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Overview

  • BYD announced temporary price cuts of up to 34% on 22 electric and hybrid models, effective until the end of June 2025.
  • The company's share price fell as much as 8.25%, with founder Wang Chuanfu's wealth dropping by $1.8 billion in a single day.
  • Analysts report a 30% to 40% increase in dealership foot traffic following the price reductions, signaling strong consumer interest.
  • Competitors, including Leapmotor and IM Motors, have responded with their own price cuts, intensifying market competition.
  • The price cuts have raised concerns of a deepening price war in China's EV market, impacting shares of other automakers like Geely and Li Auto.