Overview

• ACEA data for July show Tesla registrations in Europe fell to 8,837 vehicles, down about 40% year over year and marking a seventh straight monthly decline.
• BYD sold roughly 13,503 vehicles in Europe in July, a rise of about 225% that pushed the Chinese brand ahead of Tesla for the month.
• Electrified vehicles—battery electric, hybrids and plug-in hybrids—accounted for nearly 60% of new registrations as overall European sales rose 5.9%.
• Germany stood out with Tesla sales dropping more than 55% in July while BYD’s volumes grew nearly fivefold.
• Reporting attributes Tesla’s slump to a thin slate of new models and reputational headwinds linked to Elon Musk, and the company says it is developing a more affordable EV slated for series production in the second half of 2025.