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BYD Tops Tesla in EU for Second Straight Month as August Data Show Tesla’s Slide

Conflicting EU and pan‑Europe counts have turned Tesla’s August setback into a flashpoint over market share.

Image
BYD Dolphin Surf electric cars are parked infront of the venue where BYD carmaker holds a vehicle presentation event in Berlin, Germany May 21, 2025. REUTERS/Annegret Hilse/File Photo
A Tesla Cybertruck outside the new Tesla Diner in Hollywood, California

Overview

  • ACEA’s EU-only data show Tesla registrations fell 36.6% in August to 8,220 vehicles as BYD reached 9,130, marking a second consecutive monthly lead for the Chinese brand.
  • In the broader Europe tally (EU + EFTA + UK), Tesla logged 14,831 August registrations versus BYD’s 11,455, a gap that fueled a public rebuke of Reuters by Elon Musk over dataset scope.
  • Electrified models gained share across the EU, with BEV registrations up 30.2%, PHEVs up 54.5%, and hybrids up 14.1%, together comprising 62.2% of new-car registrations.
  • Chinese automakers expanded rapidly in Europe, with Jato Dynamics reporting Chinese-brand sales up 121% year over year to 43,500 units, taking 5.5% market share.
  • Investor reaction was swift as Tesla shares fell more than 4% Thursday, even as Deutsche Bank and others raised price targets and projected Q3 global deliveries around 456,000–461,000.