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BYD Tops Tesla as Chinese EV Brands Gain Ground in Europe and Australia

Aggressive pricing from Chinese makers is reshaping competition in key markets.

Overview

  • BYD became 2025’s top seller of battery-electric cars with 2.26 million deliveries, overtaking Tesla’s 1.64 million.
  • In Germany and the UK, BYD recorded 23,306 and 51,422 registrations respectively, ahead of Tesla’s roughly 19,390 and 45,513.
  • Tesla’s European registrations fell 27.8% to 235,322 in 2025, with Germany down 48% and France down 38% following incentive changes.
  • Australia set a record 103,270 EV sales in 2025 as the overall new-vehicle market grew just 0.3%, driven by new Chinese entrants such as BYD and Zeekr.
  • China overtook Thailand as Australia’s second-largest vehicle source, while Tesla’s local EV share slipped to 27.9% after a 61.3% drop for the Model 3.