BYD to Launch Electric Pickup in Global Challenge to Tesla, Ford

China's electric vehicle giant aims for a significant market presence with its first electric pickup, targeting a global audience.

BYD, China's largest electric vehicle maker, plans to launch its first electric pickup truck later this year, aiming to compete globally with major automakers like Tesla and Ford.
The new electric pickup from BYD is designed for the global market, with the company having a strong presence in over 50 countries but not yet in the U.S., the most popular market for pickup trucks.
BYD's electric pickup will join a lineup of several new models introduced this year, including a $233,000 electric supercar, highlighting the company's rapid expansion and diverse range of electric vehicles.
Despite not announcing specifications or pricing details for the electric pickup, BYD has generated significant interest with its teaser images showcasing the vehicle in orange and blue camouflage.
BYD briefly surpassed Tesla in quarterly sales to become the world's largest EV maker by sales volume, demonstrating its growing influence in the global electric vehicle market.