BYD Sales Slide for Fifth Straight Month With 30% January Drop

Markets signaled concern over a pivot to exports alongside a trimmed 2026 overseas goal of 1.3 million.

Overview

BYD sold 210,051 new energy vehicles in January, its weakest January since 2020, as a sustained domestic downturn continued.
Shares fell about 6.9% in Hong Kong to roughly HK$91, touching a one-year low following the sales report.
Production declined 29.1% to 232,358 units, with battery‑electric sales down 33.6% and plug‑in hybrids off 28.5%.
Overseas shipments exceeded 100,000 vehicles and accounted for roughly 48% of deliveries, with foreign sales jumping more than 40% year over year.
Competitive pressure intensified as Geely topped BYD for the month and peers like Leapmotor and Xiaomi posted gains, while China’s shift to price‑based incentives reduced support for lower‑priced models.