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BYD Reports First Quarterly Sales Decline Since 2020 in Q3

Fierce discounting has pushed BYD to cut output, resetting its 2025 target to 4.6 million vehicles.

Overview

  • BYD sold 1.106 million vehicles in the quarter to September, down 2.1% year on year for its first quarterly drop since Q2 2020, according to a company filing cited by Reuters.
  • September sales fell 5.88% from a year earlier, marking the first monthly decline since February 2024.
  • The company reduced production by 8.47% in September, extending a trend of lower output at major factories.
  • BYD has lowered its 2025 sales goal to about 4.6 million vehicles, a target confirmed by executive Li Yunfei.
  • Reuters notes the intensifying price war in China is challenging BYD’s competitiveness, and China’s government said in July it would move to address what it called irrational price competition.