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BYD Profit Falls One-Third in Q3 as China Price War Bites, October Sales Down 12%

Domestic price competition is squeezing BYD’s profits, pushing the company to accelerate European expansion.

Overview

  • Net profit dropped to 7.8 billion yuan in the third quarter and revenue fell about 3% to 195 billion yuan, both missing analyst estimates.
  • BYD delivered roughly 1.11 million new‑energy vehicles in Q3, down 1.8% year on year, as discounts and slower China sales weighed on margins.
  • October 2025 sales totaled 441,706 vehicles, down 12% from a year earlier, and Hong Kong-listed shares fell more than 4% to HK$97.50.
  • ACEA data showed BYD logged 24,963 September registrations across Europe, sharply higher year on year and narrowing its gap with Tesla.
  • The company is cutting its 2025 sales target to 4.6 million vehicles and pressing ahead with plans to double European showrooms by 2026 and localize production by 2028.