BYD Launches New e2 Electric Crossover Under $13,000 to Undercut ICE Vehicles

The Chinese automaker's aggressive pricing strategy aims to boost market share, despite facing quality control challenges abroad.

BYD launches the new e2 Honor Edition electric crossover with a starting price under $13,000, aiming to undercut ICE vehicles.
The e2 Honor Edition is part of BYD's aggressive campaign to increase its market share by offering more affordable electric vehicles.
BYD faces quality control challenges abroad, with reports of issues such as mold and surface imperfections in exported vehicles.
Despite quality concerns, BYD continues to expand internationally, with plans to triple its EV market share in Europe by 2025.
BYD's strategy includes significant price cuts on several models and the development of a new platform to further reduce EV costs.