BYD Launches Affordable EV in Mexico, Plans Factory to Boost Local Market Share
Chinese EV maker BYD aims to establish a factory in Mexico with a 150,000 annual production capacity, targeting the local market with competitively priced models.
- BYD Americas CEO Stella Li announced the company's search for a factory location in Mexico, focusing on boosting local market share.
- The planned factory aims for an annual production capacity of 150,000 cars, with a decision on the location expected by year's end.
- BYD's aggressive pricing strategy introduces the Dolphin Mini EV in Mexico at a starting price significantly lower than the cheapest Tesla.
- The company's move into Mexico is seen as a competitive threat to U.S. carmakers, prompting calls for import restrictions on low-cost Chinese cars and parts.
- BYD's sales in Mexico are doubling monthly, highlighting the growing consumer interest in affordable electric vehicles.