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BYD Keeps Sales Growing by Pushing Exports

Surging overseas shipments are propping up deliveries even as profit growth cools and planned EU limits on hybrid imports threaten that strategy.

Overview

  • BYD reported its sixth straight month of sales growth in October, delivering 490,168 vehicles with overseas shipments jumping about 102.8% to 170,194 units.
  • The company’s third-quarter net profit growth slowed to about 28% year-on-year and missed analyst forecasts, reflecting tighter margins from price competition at home.
  • Export momentum has started to show signs of slowing from its peak and BYD faces practical limits from shipping capacity and ramp-up times at new overseas plants.
  • A China-EU agreement to cap hybrid imports into Europe places a direct policy risk on BYD because the company is a major exporter of plug-in hybrids to the EU.
  • The surge in sales by large groups such as BYD and Geely is widening market concentration and increasing pressure on smaller Chinese carmakers that are struggling to remain profitable.