BYD Explores Germany for Potential Third EV Plant in Europe
The Chinese automaker is considering expanding its European footprint but has not yet made a final decision due to challenges such as high costs and geopolitical factors.
- BYD is evaluating Germany as the leading candidate for its third European EV manufacturing plant, following ongoing projects in Hungary and Turkey.
- The company aims to strengthen its presence in Europe to compete with local automakers and mitigate EU tariffs on China-made EVs.
- A decision on the German plant is expected within two years, with factors like energy costs, labor productivity, and political relations influencing the outcome.
- BYD's European sales are projected to double in 2025, with a long-term target of nearly 400,000 units annually by 2029.
- The expansion aligns with BYD's strategy to build local brand recognition while adhering to Beijing's directive to avoid investment in countries that supported EU tariffs.