Particle.news

Download on the App Store

BYD Confirms Yangwang Ultra-Luxury Brand Will Launch in Europe in Early 2026

Stella Li says Yangwang will follow Denza in early 2026 with key decisions on markets, assembly methods, tariffs still pending

The BYD logos are displayed at the 45th Bangkok International Motor Show in Bangkok, Thailand, March 25, 2024. REUTERS/Chalinee Thirasupa/ File Photo
Image

Overview

  • BYD vice president Stella Li told Autocar on July 21 that the Yangwang brand will enter European markets after the Denza rollout slated for early 2026
  • The lineup will include the U8 extended-range SUV, U9 supercar and forthcoming U7 luxury sedan aimed at rivaling Ferrari and Porsche
  • European pricing will include a 17.4% import tariff on Chinese-made EVs and may be further shaped by EU-China talks on minimum-price mechanisms
  • BYD’s €4 billion NEV plant in Szeged, Hungary, will delay mass production until 2026 and operate below capacity for at least its first two years
  • As the global EV leader with over 13 million vehicles produced, BYD is weighing local assembly versus imports to optimize its European expansion