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BYD Confirms Yangwang Ultra-Luxury Brand Will Launch in Europe in Early 2026

Stella Li says Yangwang will follow Denza in early 2026 with key decisions on markets, assembly methods, tariffs still pending

Overview

  • BYD vice president Stella Li told Autocar on July 21 that the Yangwang brand will enter European markets after the Denza rollout slated for early 2026
  • The lineup will include the U8 extended-range SUV, U9 supercar and forthcoming U7 luxury sedan aimed at rivaling Ferrari and Porsche
  • European pricing will include a 17.4% import tariff on Chinese-made EVs and may be further shaped by EU-China talks on minimum-price mechanisms
  • BYD’s €4 billion NEV plant in Szeged, Hungary, will delay mass production until 2026 and operate below capacity for at least its first two years
  • As the global EV leader with over 13 million vehicles produced, BYD is weighing local assembly versus imports to optimize its European expansion