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BVB’s New Away Kit Debuts to Fan Protests as Online Demand Holds

Organized supporters protested in Heidenheim, highlighting frustration with a grey and neon palette that departs from 18 years of mostly black away kits.

Overview

  • Borussia Dortmund and Puma unveiled the 2025/26 away jersey, describing it as loud in color and character.
  • The shirt made its competitive debut in Heidenheim, where traveling supporters displayed banners such as “Das grausamste Trikot der Liga” and chanted for black-and-yellow colors.
  • The design features grey, black and neon yellow with Vodafone’s red-and-white logo, which drew criticism for looking out of place.
  • Despite heavy backlash on social media, the club’s online shop reported high traffic with access via a virtual queue and waits of around 30 minutes.
  • This is the first Dortmund away kit in roughly 18 years not predominantly black, a deliberate break that has intensified the identity debate among fans.