BuyBuy Baby Shuts Down All Stores, Moves to Online-Only Model

The retailer closes its final 10 locations less than a year after a failed comeback attempt under new ownership.

BuyBuy Baby will transition to a digital-first brand, closing all physical stores by the end of the year.
Customers can use gift cards in-store until October 31, after which they must be redeemed online.
The decision follows a similar fate as Babies 'R' Us, which also struggled post-bankruptcy.
BuyBuy Baby's intellectual property was acquired by Dream On Me Industries for $15.5 million in 2023.
Meanwhile, Bed Bath & Beyond products return to physical stores through a partnership with the Container Store.