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Buttigieg Leads Democratic Field as Vance Dominates GOP in 2028 Early Poll

High undecided rates paired with a 42-42 generic ballot split signal deep volatility heading into the 2028 primary season.

WASHINGTON, DC - JUNE 25: U.S. President Joe Biden (L) shakes hands with Transportation Secretary Pete Buttigieg during an event commemorating LGBTQ+ Pride Month at the White House on June 25, 2021 in Washington, DC. Buttigieg is the first openly gay White House cabinet member in U.S. history. (Photo by Chip Somodevilla/Getty Images)
Pete Buttigieg. (KC McGinnis/For The Washington Post via Getty Images)
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Overview

  • Pete Buttigieg tops the early Democratic primary race with 16% support in a June Emerson College survey, overtaking Kamala Harris and Gavin Newsom.
  • Nearly one in four Democratic voters remain undecided, leaving room for shifts as the party weighs experienced officeholders versus fresh contenders.
  • Vice President J.D. Vance commands 46% support among GOP primary voters, far ahead of his nearest rivals Marco Rubio (12%) and Ron DeSantis (9%).
  • The generic presidential ballot is tied at 42% for each party with 16% undecided and independents favoring Democrats by 37% to 29%.
  • This poll marks the first negative approval rating for President Trump this year with 46% disapproving and 45% approving of his job performance.