Overview

• Businesses across North America are preparing for the April 8, 2024, total solar eclipse with a variety of celestial-themed products and events.
• Eclipse-themed beer, jewelry, ornaments, and doughnuts are among the offerings designed to capture the sun's disappearing act.
• Hotels, resorts, and airlines are offering special packages and flights for eclipse viewing, while cities, museums, and parks host watch parties.
• Small businesses within the eclipse's path of totality are leading the charge with creative, limited-edition merchandise and special menus.
• The eclipse is expected to attract huge crowds, with millions living in or near the path of totality and businesses anticipating the event for years.