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Businesses and Believers Embrace Friday the 13th With Deals and Rituals

Retailers and restaurants are offering themed discounts, reflecting a marketing push to reframe the day historically linked to misfortune as a promotional event

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A black cat is part of a Halloween display in front of an Upper East Side home on Oct. 30, 2020, in New York City.
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Overview

  • The superstition arose from combining the number 13’s association with betrayal and disorder—rooted in accounts like Judas as the 13th guest—and Friday’s link to misfortune in Christian tradition
  • The term paraskevidekatriaphobia—derived from Greek—describes an irrational fear of the date, reinforced by historical tragedies from Buckingham Palace’s bombing to the Costa Concordia disaster
  • The 1980 horror film franchise Friday the 13th cemented the date’s reputation by intertwining it with masked killers and slasher imagery
  • On June 13, 2025, businesses including tattoo parlors, Krispy Kreme and Chipotle are offering flash sales, discounted donuts and BOGO deals to capitalize on the day’s mystique
  • A parallel trend among spiritual seekers views angel number 13 as a symbol of challenge and renewal, prompting rituals from meditation to cleansing ceremonies