Overview

• The latest reduction affects roughly one in five employees and spans every department with separate notifications planned for the UK team.
• This round of cuts follows an 8% workforce reduction in January 2024 and comes two weeks after hiring a Newsroom AI Lead.
• Barbara Peng cited mounting pressure on media business models and unstable distribution as drivers for the restructuring.
• The company plans to lessen dependence on traffic-sensitive businesses by fully embracing AI in its reporting operations.
• Since refocusing on business, tech and innovation journalism 18 months ago, Business Insider has doubled its original reporting and boosted reader engagement.