Overview

• Burnley and X will roll out 20 biweekly episodes capturing first-team action, training routines and dressing-room scenes at Turf Moor.
• The series, set to launch early in the 2025/26 season, underscores Burnley’s return to the Premier League and its digital branding momentum.
• X’s UK managing director, Jonathan Lewis, framed the agreement as the cornerstone of the platform’s UK: A New Chapter Originals strategy.
• Plans include live-streaming opportunities and real-time content to provide fans with unprecedented access throughout the season.
• Chairman Alan Pace said the collaboration supports Burnley’s long-term focus on content-driven fan engagement under ALK Capital’s ownership.