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Burnham ‘Bounce’ Pushes UK Consumer Confidence Up Six Points

GfK says the rise reflects short-term mood lifts from heat, football and hopes about a new prime minister; lasting gains hinge on government policy delivery

Overview

  • GfK reported a six-point monthly rise in its overall consumer confidence index to minus 17, the largest single-month increase since November 2023.
  • The survey showed bigger gains in views of the economy with the past-12-month measure up 10 points to minus 39 and expectations for the year ahead up eight points to minus 28.
  • GfK attributed the uplift to short-term mood drivers such as summer heat, England’s World Cup run and public expectations about Andy Burnham’s incoming government.
  • The fieldwork was carried out in early July before Burnham formally took office, so responses mainly reflect hopes rather than the impact of enacted policy.
  • GfK warned the improvement is fragile because the headline score remains negative and will only be sustained if the new government delivers concrete action on the cost of living and weak economic growth.