Overview

• The limited-time burger is available nationwide from 9 September, priced at £11, with meal deals costing more.
• Delivery is exclusive to Deliveroo until 22 September, with wider platform availability beginning 23 September.
• The patty uses 100% British wagyu from cross-bred herds sourced across roughly 700 farms, served on a brioche bun with rocket and onions three ways plus caramelised onion mayo.
• Gordon Ramsay fronts the 'Not Made By Gordon' campaign and appeared at the Strand launch to endorse the product.
• Early reviews across multiple outlets praise richer flavour notes and premium packaging, though several report a dry patty and question whether it outperforms a cheaper Whopper enough to justify the price.