Burger King Reunites Popó and Wanderlei Silva in New Ad After Brawl

Overview

• Burger King released a humorous spot on Oct. 16 that pairs Acelino “Popó” Freitas and Wanderlei Silva to promote two sandwiches from R$25,90.
• The campaign was created by AlmapBBDO, airs on TV including a Vale Tudo slot, and extends to social via Jotacom plus OOH and point‑of‑sale by Streetwise.
• The ad follows the Spaten Fight Night in São Paulo where Silva was disqualified for headbutts and a team melee ensued with Popó’s son knocking out Silva.
• Brazil’s boxing council (CNB) suspended both fighters for 180 days, also sanctioning André Dida, Iago Freitas, Luis Claudio Freitas and Lucas Silva.
• Silva reported fractures to both orbital bones and his nose with seven stitches; Freitas reported internal bleeding and a fractured right arm, and Silva says he will seek legal action.