Overview

• The Baby Body Burger weighs 668 grams and packs 1,876 calories across five beef patties, four cheese slices, bacon, vegetables and three sauces.
• It will be sold at select Burger King outlets in Japan starting July 11 for ¥2,590 alone or ¥2,890 as a set with fries and a drink.
• Customers who finish the burger receive a limited-edition sticker bearing the Japan Sumo Association logo.
• Sumo’s profile has rebounded since Onosato’s promotion in May as the first Japanese-born yokozuna in eight years, reversing a period dominated by foreign wrestlers.
• Burger King Japan partnered with the Japan Sumo Association to expand fan engagement and preserve cultural heritage through the high-calorie launch.