Overview
- Company chief Andreas Bork said July 14, 2026 that Burger King will resume the restaurant rollout it paused during the pandemic and years of high inflation.
- Germany currently has about 760 Burger King sites and an estimated €1.3 billion in local revenue, leaving a substantial gap to market leader McDonald’s with roughly 1,500 outlets.
- Growth will rely mainly on independent franchise partners targeting so-called 'white spots' in medium and larger cities rather than on a new published timetable or a fixed opening target.
- Menu diversification is a core part of the plan: plant-based patties now account for about one in four Long Chicken sales and one in five Whopper sales, a shift the company says brings additional visits.
- The move follows several years when Burger King focused on investing in its existing network due to the pandemic, the Ukraine war and high inflation, and it means future openings will depend on local franchise economics and site opportunities.