Overview
- Burger King announced the termination of its collaboration with El Xokas after his recent live streams provoked strong social‑media criticism and calls for the company to act.
- The chain removed El Xokas’s image and his personalised Grand King menu from its website and app, while the broader Grand King campaign remains active.
- Controversial on‑stream comments that prompted the action included his line “He ganado más en una promo de Burger King que tus padres en 20 años trabajando” and remarks about actress Ester Expósito.
- The Grand King promotion originally featured four creators and will continue with the three remaining participants: Marta Díaz, Marina Rivers and Peldanyos.
- The case highlights how viral streamer remarks can create reputational risk for brands and shows companies may quickly sever co‑branding ties to limit consumer backlash and commercial damage.