Particle.news

Download on the App Store

Burger King Brings Naruto King Jr. Meal to US With Collectible Toys

The pared-down rollout highlights regional marketing strategies that adapt global pop-culture tie-ins.

Image
Burger King Anime Kids Meal Toys.

Overview

  • Starting July 21, participating U.S. Burger King restaurants will offer a Naruto-themed King Jr. Meal featuring limited-edition collectible figurines.
  • The toys represent six original Naruto characters: Naruto, Sasuke, Sakura, Kakashi, Rock Lee and Gaara.
  • Unlike January’s French “BKonoha” event, the U.S. release omits specialty burgers, branded packaging and exclusive merchandise.
  • Burger King has not explained why American locations will not mirror the full-scale immersive experience seen in France.
  • The rollout underscores how global brand collaborations can vary widely by market while leveraging collectible marketing to engage fans.