Overview
- Starting July 21, participating U.S. Burger King restaurants will offer a Naruto-themed King Jr. Meal featuring limited-edition collectible figurines.
- The toys represent six original Naruto characters: Naruto, Sasuke, Sakura, Kakashi, Rock Lee and Gaara.
- Unlike January’s French “BKonoha” event, the U.S. release omits specialty burgers, branded packaging and exclusive merchandise.
- Burger King has not explained why American locations will not mirror the full-scale immersive experience seen in France.
- The rollout underscores how global brand collaborations can vary widely by market while leveraging collectible marketing to engage fans.