Overview

• Burberry's summer 2025 campaign includes seven short films inspired by British romantic comedies from the late 1990s to early 2000s.
• The campaign stars prominent figures like Kate Winslet, Nicholas Hoult, Jodie Turner-Smith, Naomi Campbell, and Richard E. Grant, among others.
• Creative director Daniel Lee emphasizes humor, optimism, and the unpredictability of British weather as central themes of the campaign.
• The campaign highlights Burberry’s heritage trench coats, made of shower-resistant gabardine, as the brand focuses on its core outerwear category.
• Accompanying the campaign are in-store activations and window displays that reflect the campaign's romantic and rainy aesthetic.