Burberry Unveils Summer 2025 Campaign 'Wish You Were Here'

The campaign celebrates British heritage and nautical themes with immersive pop-ups in Somerset and Ibiza.

Burberry's Summer 2025 campaign, 'Wish You Were Here,' launched on April 9, 2025, featuring ambassadors Jack Draper and Rosie Huntington-Whiteley.
The campaign draws inspiration from British heritage, incorporating archival imagery and vintage aesthetics to evoke a playful summer atmosphere.
Nautical motifs, check patterns, and beachwear dominate the collection, reflecting a maritime and summer-themed design focus.
Experiential pop-up events in Somerset, England, and Ibiza, Spain mark the launch, offering immersive brand experiences.
Jack Draper expressed pride in representing Burberry, highlighting the brand's British identity and personal significance to him.