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Burberry Unveils SS25 Festival Campaign with British Music Icons

The campaign offers a modern take on Burberry’s British heritage through rain-ready styles, highlighting a forthcoming trench coat reissue.

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Overview

  • Burberry kicked off its SS25 Festival campaign on June 5 with a series of short films and portraits celebrating the UK’s live music scene.
  • The lineup spans generations of British talent, including Liam Gallagher and his children, Goldie, Cara Delevingne, Alexa Chung and K-pop singer Seungmin.
  • Daniel Lee’s collection spotlights packable capes, waxed jackets, knee-high boots and water-resistant accessories designed for unpredictable festival weather.
  • The brand teases a limited reissue of Christopher Bailey’s Spring 2018 parka, set to launch online and in stores in July.
  • Shot by Drew Vickers, the campaign underscores Burberry’s festival-ready uniform concept rooted in its British heritage.