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Burberry to Cut 1,700 Jobs as Part of £100m Cost-Saving Plan

The iconic British luxury brand reports a £66m annual loss and a 17% revenue decline, prompting a restructuring effort targeting global workforce reductions and operational efficiency.

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Overview

  • Burberry announced plans to reduce its global workforce by 1,700 roles, or nearly 18%, over two years as part of a £100m cost-saving initiative.
  • The company reported a £66m pre-tax loss for the year ending March 2025, a sharp contrast to the £383m profit recorded the previous year, with revenue falling by 17%.
  • Key cuts include the elimination of the night shift at its Castleford factory in West Yorkshire, impacting approximately 150 jobs, alongside global office and retail staffing changes.
  • CEO Joshua Schulman emphasized a renewed focus on Burberry’s heritage products, particularly outerwear and scarves, which performed better than other categories during the downturn.
  • Despite challenging macroeconomic conditions and declining sales in Asia and the US, Burberry remains optimistic about its turnaround strategy and long-term growth potential.