Overview

• Burberry debuted the campaign "It's Always Burberry Weather: Postcards From London" on Oct. 8 with four short films.
• Olivia Colman leads the films as varied London characters, aligning the narrative with the brand’s British identity.
• Models including Lucky Blue Smith, Tyson Beckford, Liu Wen, Amelia Gray and Mona Tougaard showcase specific pieces such as the Castleford trench, Snowdon puffer and Berryhill padded car coat.
• Drew Vickers shot the campaign imagery, with creative direction by Daniel Lee and artistic direction credited to Lane & Associates.
• Railway-inspired pop-up shops will accompany the rollout, though reports differ on locations—with WWD citing China, Japan and Korea, and The Hollywood Reporter citing China, Japan and the United Arab Emirates—featuring station-style ticket booths and kiosks, plus replicas of Burberry’s 1930s Haymarket clock.