Particle.news
Download on the App Store
25 ARTICLES
·
2h ago

Burberry Closes London Fashion Week With Festival‑Charged Show at Perks Field

The runway underscored a Schulman‑led reset, coinciding with Burberry’s return to the FTSE 100.

A model walks the runway in a festival-worthy fringed, aqua blue leather coat.
Joanna Lumley and Jennifer Saunders of "Ab Fab" fame. Saunders told CNN, "I love a bit of Burb," before the show began.
A model presents a creation at the Burberry catwalk show held during London Fashion Week in London, Britain, September 22, 2025. REUTERS/Isabel Infantes
Actor and model Vachirawit Chivaaree, better known by his stage name Bright.

Overview

  • Daniel Lee reframed trenches, checks and outerwear through music‑scene references, from tartans and crochet to chainmail mini dresses and fringed jackets.
  • Technical twists highlighted Burberry’s waterproofing heritage, including waxing and weatherproofing of denim, cotton and woven raffia.
  • A cloud‑painted tent and sand‑brown floor evoked festival skies and mud, set to a Black Sabbath soundtrack.
  • The brand returned to Perks Field for the first time since 2016, drawing a front row that included Elton John, Twiggy, Joanna Lumley, Jennifer Saunders, Naomi Campbell, Raye, Central Cee and Ian Wright.
  • Buyers read the collection as further evidence of CEO Joshua Schulman’s focus on recognizable product and a younger client, following cost cuts and a sharpened marketing story.