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Burberry Closes London Fashion Week With Festival-Driven SS26 Show at Perks Field

The festival tableau underscored early momentum in Joshua Schulman’s reset following Burberry’s return to the FTSE 100.

A model walks the runway in a festival-worthy fringed, aqua blue leather coat.
Joanna Lumley and Jennifer Saunders of "Ab Fab" fame. Saunders told CNN, "I love a bit of Burb," before the show began.
A model presents a creation at the Burberry catwalk show held during London Fashion Week in London, Britain, September 22, 2025. REUTERS/Isabel Infantes
Inspired by the forms of birds, Pauline Dujancourt's dresses often included strips of wafer-thin fabric that wafted like wings as models strutted the runway.

Overview

  • Daniel Lee staged a music festival–inspired runway under a cloud‑painted tent in Kensington Palace Gardens, closing London Fashion Week with models treading a mud‑evoking floor.
  • Heritage codes were remixed for a younger audience, with trenches and the check reworked into crochet minis, fringed jackets, tartans and chainmail pieces alongside shrunken suits and swingy A‑line coats.
  • Technical play highlighted Burberry’s weatherproof DNA as Lee explored waxing and waterproofing beyond the trench, treating denim, cotton and woven raffia and deploying metal‑mesh checks.
  • A Black Sabbath soundtrack set the tone, and a star front row including Elton John, Naomi Campbell, Twiggy, Joanna Lumley, Jennifer Saunders, Raye, Central Cee and Ian Wright amplified the show’s cultural pitch.
  • Hours before the show, Burberry rejoined the FTSE 100, and buyers read the collection as further evidence of Schulman’s turnaround focus on coherent British storytelling and core outerwear.