Overview

• The Outernet’s Now Trending venue in London now features a public genome scroll of 3.2 billion characters, on display through October 1.
• Bupa tied the reveal to the rollout of its Medication Check DNA Health Test, designed to cut trial-and-error prescribing using pharmacogenomic insights.
• A company-run whole genome sequencing pilot of 2,200 adults reported that 99% carried variants affecting sensitivity to common medicines.
• Pilot results cited risk signals for 36 preventable conditions, with 91% showing some combined genetic–lifestyle risk, 73% with multiple risk variants, and 49% as carriers for inherited conditions.
• A Bupa-commissioned OnePoll survey reported low genomic literacy, with 67% unaware of what a genome is, 26% avoiding routine screenings, and 37% admitting to ignoring health issues.