Overview

• La Tomatina 2025 will be held on August 27 in Buñol, marking the festival’s 78th edition.
• The 'Tomaterapia' concept, crafted by Amparo Agency, aims to recast the event as a year-round brand with a younger, more accessible image.
• All 120,000 kilos of tomatoes are specially grown inedible varieties designated solely for the festival.
• Organizers expect to welcome over 20,000 participants and thousands of international visitors, restoring pre-pandemic attendance levels.
• Enhanced safety measures and expanded programming are planned to transform the festival into a continuous cultural hub for the community.