Bungie's 'Marathon' Faces Uncertainty as Sony Reportedly Cancels Paid Marketing Plans
Speculation grows over a possible delay for the September 23 release following plagiarism controversies and development challenges.
Overview
- Sony has reportedly canceled all paid marketing plans for 'Marathon,' raising concerns about the game's planned September 23, 2025 release date.
- Bungie recently admitted to using unauthorized assets from artist Antireal in the game and has pledged to remove them and compensate the artist.
- The game has faced significant development hurdles, including the firing of former Game Director Christopher Barrett for misconduct and subsequent leadership changes.
- Sony's struggles with live-service games, including the failure of 'Concord,' intensify pressure on 'Marathon' to succeed as a key title in its strategy.
- While Bungie and Sony have not confirmed a delay, some fans and industry insiders believe postponing the release may be necessary to address ongoing issues.