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Bungie's 'Marathon' Faces Uncertainty as Sony Reportedly Cancels Paid Marketing Plans

Speculation grows over a possible delay for the September 23 release following plagiarism controversies and development challenges.

Overview

  • Sony has reportedly canceled all paid marketing plans for 'Marathon,' raising concerns about the game's planned September 23, 2025 release date.
  • Bungie recently admitted to using unauthorized assets from artist Antireal in the game and has pledged to remove them and compensate the artist.
  • The game has faced significant development hurdles, including the firing of former Game Director Christopher Barrett for misconduct and subsequent leadership changes.
  • Sony's struggles with live-service games, including the failure of 'Concord,' intensify pressure on 'Marathon' to succeed as a key title in its strategy.
  • While Bungie and Sony have not confirmed a delay, some fans and industry insiders believe postponing the release may be necessary to address ongoing issues.