Overview

• The Deutsche Fußball Liga (DFL) has restarted its auction for Bundesliga and 2. Liga TV rights for the 2025/26 to 2028/29 seasons following a legal dispute with DAZN.
• DAZN had previously outbid Sky for the key broadcasting package but was disqualified for failing to meet financial guarantee deadlines, prompting arbitration that invalidated the initial process.
• The auction includes multiple live and highlight packages, with the most valuable package covering 194 Bundesliga matches, starting the bidding process today.
• Industry experts predict a potential drop in revenue compared to the current €1.1 billion per season, which could impact club finances that heavily rely on TV income.
• The auction results are expected to be revealed to Bundesliga clubs on December 5, with no single broadcaster likely to secure all 306 matches due to high costs.