Bundesliga TV Rights Auction Restarts After Legal Dispute

DAZN and Sky enter renewed bidding process for Bundesliga broadcasting rights after arbitration ruling resets negotiations.

The Deutsche Fußball Liga (DFL) has restarted its auction for Bundesliga and 2. Liga TV rights for the 2025/26 to 2028/29 seasons following a legal dispute with DAZN.
DAZN had previously outbid Sky for the key broadcasting package but was disqualified for failing to meet financial guarantee deadlines, prompting arbitration that invalidated the initial process.
The auction includes multiple live and highlight packages, with the most valuable package covering 194 Bundesliga matches, starting the bidding process today.
Industry experts predict a potential drop in revenue compared to the current €1.1 billion per season, which could impact club finances that heavily rely on TV income.
The auction results are expected to be revealed to Bundesliga clubs on December 5, with no single broadcaster likely to secure all 306 matches due to high costs.