Bundesliga Secures €4.484 Billion TV Rights Deal Through 2029

The new agreement marks a slight increase in revenue for the league, but tensions rise over redistribution plans among clubs.

The Deutsche Fußball Liga (DFL) announced a new four-year TV rights deal worth €4.484 billion, averaging €1.121 billion annually, a 2% increase from the previous cycle.
Sky retains key broadcasting rights, including Saturday and Friday matches, while DAZN secures the popular Saturday conference and Sunday games.
Traditional highlights programs, including ARD's 'Sportschau' and ZDF's 'Sportstudio,' will continue for the next four years.
The deal bucks a trend of declining domestic TV revenues seen in other European leagues like Serie A and Ligue 1, where significant financial losses have been reported.
A contentious debate looms over the redistribution of funds, with elite clubs pushing for a larger share based on viewership metrics, raising concerns among smaller teams.