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3h ago

Bundesliga Launches U.K.–Ireland Rights Plan With BBC, Sky, Amazon and YouTube Creators

The league targets new audiences by pairing free Friday streams with pay-per-view Sundays in a coordinated multi-platform lineup.

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Emre Can of Borussia Dortmund battles for possession with Harry Kane of Bayern München during the Bundesliga match between FC Bayern München and Borussia Dortmund at Allianz Arena on April 12, 2025, in Munich, Germany.
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Overview

  • Mark Goldbridge’s That’s Football and The Overlap will each live-stream 20 Friday matches in the U.K. and Ireland as watch-alongs on YouTube.
  • BBC Sport holds a multi-year deal to show every Friday fixture on iPlayer and the BBC Sport website and app.
  • The rollout starts with Bayern Munich vs RB Leipzig on Friday night, with Friday coverage available free-to-air across BBC and selected YouTube channels.
  • Sky Sports retains exclusive rights to the Saturday Topspiel and a comprehensive highlights package throughout the week.
  • Prime Video has exclusive Sunday matches on a pay-per-view basis in the U.K., and the DFL says this marks the first extensive live-rights package granted to content creators by a top European league.